positioning on your web site, we must first clear positioning web site marketing demands style, in general, the demands of style site on the rational and emotional appeals and demands comprehensive three, any marketing of the website are facing a choice: you should "demand" and communication strategy based on a support by the indisputable evidence of the claim on it, or Customers should be the establishment of a "feel" good emotional appeal it? In general, the rational demands of stress theory and logic, fact-based, introductory text-based; emotional appeals emphasized intuition, value-based, image-building based.

Emphasis on rational appeal site based on the facts, a product or technology is the core product or technology, highlighting the characteristics of marketing activities, the focus in the product or technology visual impact and appeal. This type of website often at the technical aspects of the product or pen and ink, in order to establish the rational demands of its marketing position in the minds of customers and strive to create a technology leader in the atmosphere, thereby creating a sense of trust companies. Obviously, such sites is relatively less demanding in terms of design, but it must be in technology, product promotion, display, and the actual application and the specific role of other aspects of rendering the next effort, and style must be consistent with the best consistent corporate image of the CI in order to maintain business in the consumer online and continuous image of the image, and thus establish a strong position.

More emphasis on emotional appeal site to establish a corporate image-based, service-oriented. The service here has two meanings, one is their own business to provide services, such as service industries; Second, corporate sales service. Through the service enhance the status of the customer in mind, so as to promote the marketing, be sure to pay attention to this type of website design and creative style to emotional appeals based, deliberately rendered or to create a unique atmosphere for business, deliberately reflect a website or the sense of the value of products and services, must not be straightforward, not just the traditional services onto the net, I see now is that the vast majority of sites, we offer what services, please contact us, and so on, imagine, Internet is just a virtual environment, you do not give visitors to create a trusted environment, what people believe your services? In reality the company's credibility on the Internet as effective. You may not find their true place of strength, it does not matter, we can build through the website, come back to look at their own companies, enterprises, re-create a new enterprise image positioning , and in subsequent efforts to strengthen the construction of the next operation, which is unique in the industry, in the minds of customers and strive to create a new image, and generate a sense of trust. Please carefully consider this: hundreds of Internet sites with industry, why customers buy or use your product or service, but did not choose a competitor's product or service? The market economy is competitive. You must be a people to choose your brand rather than another brand to create reasons. Therefore, on the one hand, to create a special atmosphere to enhance the emotional appeal on the efforts to eliminate the business and the customer in time and space on the distance, build customer loyalty, increase customer value through development, to establish, maintain and strengthen customer relationships to make maximize their own benefits ; The other hand, a good design your site, unique design to create a unique corporate culture - internet culture, and perhaps this does not match with the style of traditional marketing, it does not matter, not too dependent on traditional marketing!

Integrated type is also more common, that is above and combine the two, because for the same product, different people may be based on different decisions - sometimes the characteristics of the product itself can decide whether you are a rational or emotional. Therefore, the atmosphere create on the site should pay attention to distinguish: if one side can not fully explain the characteristics of the product or service, it is necessary to combine the two, respectively, in different parts of rational and emotional appeals in order to move different types of customers, both to the fact that a large number of outstanding technological advantage, but also to create a sensual atmosphere, emphasizing the product or service brings value through a combination of both companies to jointly create a unique atmosphere.

general, perceptual-based Web site for the production of more types of enterprises, and emotional demands of web-based businesses, mostly service type, of course, this classification is not absolute, and sometimes, as the production of business, the site may be service-oriented, there may be comprehensive, and may also choose a site at different times in different types of sites, in the appeal are not the same style. But no matter what type, or sentence, all the marketing services, so the site can play its true value.