Brand planning (Brand planning) is a deep expression: brand planning is to make a personalized distinction between corporate image and product brand in the minds of consumers, and to form a unified value between consumers and corporate brand and product brand, so as to establish their own brand voice. Brand is an intangible asset that brings premium and value to the owner. its carrier is the name, terminology, symbol, mark or design and its combination used to distinguish from the products or services of other competitors. The source of value-added comes from the impression of its carrier formed in the minds of consumers.

Packaging design is a professional discipline which comprehensively uses the knowledge of natural science and aesthetics to better protect goods and promote the sale of goods in the process of commodity circulation. For example: advanced technical application professionals engaged in modern packaging design, packaging printing, selection of packaging materials and equipment, quality inspection and technical management. Customers of special leaflets / picture albums can type digital samples free of charge, which can be used to proofread the text without color reference. If the customer is satisfied with the color of the digital manuscript, the sample manuscript needs to be returned to color printing. If all brochures / album customers have high requirements for color, they can come to the factory to follow the color.

LOGO is well designed, the logo has the role of company identification and promotion, through the image of the logo can let consumers remember the main body of the company and brand culture. There are also various types of logo designs, including text logo, graphic logo, image logo, and logo combined with advertising language. Customers of special leaflets / picture albums can type digital samples free of charge, which can be used to proofread the text without color reference. If the customer is satisfied with the color of the digital manuscript, the sample manuscript needs to be returned to color printing. All brochures / album customers with high color requirements can come to the factory to follow the color, if the time is in the evening, or need to provide accommodation with us for a few days.

The so-called advertising planning is to work out an economical and effective advertising plan adapted to the market situation, product status and consumer groups according to the advertisers' marketing plans and advertising goals, and to evaluate, implement and test them, so as to provide good services for the overall operation of advertisers. Advertising planning can be divided into two types: one is unique, that is, planning for one or more single advertising activities, also known as single advertising activity planning. The other is systematic, that is, the overall advertising activity planning of the enterprise in a certain period, also known as the overall advertising planning.