Brand marketing

Service Items

Strategic planning consultation is to clarify the enterprise vision, strategic thinking, business layout, development goals and growth ladder by means of macro environment and industrial environment analysis, benchmarking research, internal resources and capability evaluation, etc. and decompose the strategic planning according to the three axes of business, time and support, so as to make the enterprise strategy clear, the business layout more reasonable and the function system more perfect, which helps the enterprise in the process of strategic planning. Pay attention to the combination of stock and increment, pay attention to the allocation of new markets, new business models, new products, new resources and new capabilities, and strive to return strategic planning to the source of gaining competitive advantage. To ensure that the strategy is implemented on the ground.

Some senior leaders of ◆ enterprises have preliminary ideas about the development of the company, but lack of forward-looking and systematic thinking. The strategic idea of ◆ has not been studied and demonstrated, it lacks a complete strategic system that can be put into action, and the strategy is uncertain. It is quite confused about how to choose new business, how to open up the market, and how to design a sustainable business model. ◆ has no specific medium-and long-term planning, high-level strategic thinking is not unified, and lacks a clear implementation plan and responsibility mechanism. ◆ business development ideas, only stay in the leadership of the personal awareness and experience level, the lack of systematic business portfolio planning.

1 Analysis of national industrial policy, market characteristics, demand characteristics, development speed and development trend of the industry and related industries 2 existing business development status, development trend, competitive situation and market analysis 3 Analysis of enterprise genes (internal core resources, core competencies and core values) 4 Feasibility analysis of new business 5 the strategic orientation and future strategic planning of the enterprise 6 the path, speed and step design of strategy realization 7 risk analysis and countermeasures of strategy implementation Strategic training and promotion, guidance and implementation.

Through the talent inventory and evaluation of two work to carry out, first, the evaluation criteria and content clear, the evaluation content includes: performance, ability and quality, development potential. Among them, performance refers to the performance in the past year; ability refers to the behavior in the past year (professional knowledge, management ability, values); potential refers to the self-awareness, personality and motivation under the iceberg to predict the future performance of employees; second, personnel evaluation, commonly used methods include: KPI index collection, 360-degree evaluation, personality test, review meeting, round table, in-depth interview and so on.

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